Unlock your best curls yet with Clever Curl’s essential accessories
Caring for your curls is an art form, and at Clever Curl, we’re dedicated to providing you with the tools to enhance and celebrate your
August 23, 2024
Welcome to Ethical Brand Co, the official home of
EverEscents Organic Hair Care, Eco Style Project, Clever Curl
and Noosa Naturals
Ethical Brand Co is your one stop shop for Organic, Australian, Ethical, Trustworthy products.
Our vision is to create a hub where you can purchase all your favourite brands in the one place, knowing you are making an ethical choice.
Ethical Brand Co is your supplier of something special.
A New Chapter in the EverEscents Organic Hair Care Story
Inspired by the natural beauty of our Earth’s textures, scenery, and terrain, in our 18th year, EverEscents moves into its own with a luxurious new look and feel.
The same premium quality formulas you know and trust, with a renewed visual to work in perfect harmony with our ever-evolving environment.
Shop By Brand
Shop By Category
Shop By Hair and Scalp
Shop By Brand
Shop By Category
Shop By Hair and Scalp
Our Brands
Noosa Naturals - Loved by Skin
Clever Curl – A Curl’s Best Friend
EverEscents – Pure Organic Australian
Eco Style Project - Your Future is Flawless
Why Choose Ethical Brand Co?
We Value Local Trade. Ethical Brand Co is a 100% Aussie owned company with all products being manufactured in Australia. Valuing Australian Trade is about purchasing and sourcing materials and ingredients from Aussie suppliers including bottles, labels, posters and marketing materials.
Ethical Brand Co products are Vegan Friendly certified with Safe Cosmetics Australia. Ingredients lists are clearly explained on all products and are also available on our websites.
Ethical Brand Co is strongly opposed to the testing of cosmetic products and ingredients on animals. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Ethical Brand Co will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals. The team at Ethical Brand Co have a strong passion for ethical and cruelty free manufacturing and have obtained official Cruelty Free accreditation for all of our brands from Safe Cosmetics Australia.
What Customers Are Saying
Jane Justins
Love the curl cream and gel I get so many compliments about my hair since I started using these products. 
Jane Amanda Dalton
Will never use anything else now ! Love it
Melissa Jaques
Best products ever my clients are loving them 
Jane Justins
Love the curl cream and gel I get so many compliments about my hair since I started using these products.
Jane Amanda Dalton
Will never use anything else now ! Love it
Melissa Jaques
Best products ever my clients are loving them
Follow Us On Instagram
Clean Up Australia inspires and mobilises
Today marks the end of an era for Ethical Brand Co
From our Ethical Brand Co family to yours, we wish
We were lucky enough to have Denise and Bruce from
Our Ethical Brand Co team had some very special
@ausmusictshirtday is a day to celebrate Aussie
It is officially National Recycling Week and we
Some of our wonderful team members organised a
Last week we had the pleasure of boarding the
This week our team attended the Sunshine
We were so happy to host Jessi from Silc Curly
Last week we were lucky enough to have the
The Ethical Brand Co team were honoured to spend
After years of bleaching and heat styling I am
Today we celebrate a huge achievement at Ethical
The Ethical Brand Co team will #SWITCHOFF this
International Women’s Day is celebrated
Last week we had the pleasure of hosting Tanya
Clean Up Australia inspires and mobilises
Today marks the end of an era for Ethical Brand Co
From our Ethical Brand Co family to yours, we wish
We were lucky enough to have Denise and Bruce from
Our Ethical Brand Co team had some very special
@ausmusictshirtday is a day to celebrate Aussie
It is officially National Recycling Week and we
Some of our wonderful team members organised a
Last week we had the pleasure of boarding the
This week our team attended the Sunshine
We were so happy to host Jessi from Silc Curly
Last week we were lucky enough to have the
The Ethical Brand Co team were honoured to spend
After years of bleaching and heat styling I am
Today we celebrate a huge achievement at Ethical
The Ethical Brand Co team will #SWITCHOFF this
International Women’s Day is celebrated
Last week we had the pleasure of hosting Tanya
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