Clever Curl
Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method.
Brought to you by the team from leading organic hair care brand EverEscents, the Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
A Curl's Best Friend
After two years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 9 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.
Delivering moisture and the ability to hold a healthy hydrated curl are paramount functions across the range with the added benefits of Certified Organic Aloe Vera Juice and Rice Water Protein providing the perfect balance of nourishment and strength.
And, while your curls reap the amazing benefits that Clever Curl products have to offer, you can feel good knowing that your products are 100% Australian made and owned, cruelty free, vegan and made with a reduced carbon footprint.
Star Ingredients
ALOE VERA
A rich, natural moisturiser containing active minerals to help hydrate, strengthen, promote hair growth, balance esbum production and sooth irritation. Aloe Vera’s lightweight yet powerful hydrating properties leave the hair feeling soft, manageable, and shiny.
GLYCERIN
Known as a humectant, this ingredient delivers deep hydration by drawing moisture into the hair from atmosphere as well as from the other moisture rich ingredients it is teamed with such as Aloe Vera.
GLYCERIN + SORBITOL
These two star ingredients work together to create an anti-humectant barrier, sealing in moisture and protecting the hair cuticle from humidity.
HYDROLISED RICE PROTEIN
A gentle, mid-micron protein that will strengthen the hair, increase volume and improve shine. This gentle form of protein will never cause build up, breakage or brittleness.
VITAMIN B5
Also known an panthenol, Vitamin B5 strengthens the hair against breakage and provides nourishment for the hair and scalp, improving the hairs overall shine, softness and strength. B5 has an excellent ability to bond the hair, adding to its structure and protecting it against artificial or environmental damage.
VITAMIN E
Helps to provide nourishment and support a healthy scalp and assist with maintaining hair growth. Vitamin E’s powerful, natural antioxidant properties help to combat oxidative stress and free radical damage on the scalp which can lead to breakdown of the hair follicle cells.
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Our custom, one of a kind packs have four wash day options - Light Wash Day, Rich Wash Day, Blonde Wash Day and Fragrance Free Rich Wash Day.
Each Wash Day pack comes with our Clever Curl Cleanser and the respective Conditioner or Blonde Curl Treatment. There is a Wash Day routine for every curl type!
Which wash day pack would you choose? 💜
Sydney! We’re coming to you! ➰
Tickets are still available for our Open House, Afro Look & Learn and Foundations of Naturally Textured Hair courses. Head to our Education page on the Clever Curl website to book or tap the link in our bio.
Don’t miss your chance to get ahead of the worldwide movement, towards understanding, embracing and celebrating diversity in natural hair textures.
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At Clever Curl we hope to support all curlies on their journey including parents of curly kids. It was so heartwarming to receive an email from Nina’s Mum Theresa where she shared a little about their experience finding the best way to care for Nina’s tight textured hair. Nina created this gorgeous video showing off her hydrated curls and it brought so much love to the Clever Curl team.
Here’s what Nina’s Mum Theresa had to say:
“To the team at Clever Curl,
My African Australian daughter and I have been on quite an intense journey in hair together over the ten years of her life.
Of course there were the baby years but pretty much since then we’ve been trying out products to see if the incredibly beautiful nature of her hair can be managed in a way that isn’t knotty.
Her hair is quite fine and has different levels of dryness at the temples than other parts of her head.
We’ve tried African products, African American products, salon products and supermarket products. There’s been hundreds of dollars and hours invested into giving my daughter the ability to grow up and have choices about how she’d like to style her hair.
Just last year we stumbled upon Clever Curl and purchased an entire range in the hopes it might work.
We were both astonished. The cleanser left her hair light and residue free. I only need one or two pumps for her entire hair and it detangles. Yes! The cleanser detangles!
The conditioner is sensational. We are used to using such incredible volume of product and her aquaphobic hair still feeling dry later.
We need just a 50c amount of Clever Curl for her whole head and it foams richly, enabling my child to detangle her own hair.
The treatment is so enriching her hair is growing so healthfully.
The most beautiful aspect is that it’s completely handed my daughter agency over her own hair care, because the products are empowering her to be able to do it herself. I say things like “oh darling your hair is so beautiful!” And her response is : “I know”
I am so happy about this internalization of her beauty.”
*Continued in comments*
WEAR YOUR CURLS WITH COLOUR- MOTHER`S DAY GIVEAWAY 💜
WIN a Limited Edition Clever Curl Mother`s Day Gift pack of your choice and a beautiful, one of a kind artwork by @emma.darrouzet.art
Brisbane artist Emma Darrouzet is an avid curly girl and advocate for self-expression. Emma celebrates identity, mood and the mind through colour and art. Her work explores the use of colour as therapy and catharsis, touching on relatable themes and thought-provoking visuals.
Simply follow the directions below to enter.
➰ Like & save this post
➰ Tag someone in the comments you think would love this
➰ Make sure you are following both @clever_curl and @emma.darrouzet.art
Winner to be announced on our story, and messaged directly by us @clever_curl
Competition ends Wednesday 23rd April
💜 Good luck 💜
This giveaway is no way endorsed by Instagram. Please be aware of fake accounts. We will never ask you for your credit card details.
Our Clever Curl Education Team have spent the weekend in Wellington, Aotearoa New Zealand for our Clever Curl Masterclass 💜
During this 2-day hands-on workshop the attendees learnt the Clever Curl approach from the theory of curls through to dry cutting techniques, bespoke hydration treatments and styling methods. They completed a full curl cut, hydration and style service on their models! 😍
We were so privileged to have been surrounded by amazing Hairstylists who are so eager to advance their knowledge and skills. Congratulations to @benjaminturnerhairstylist @curlsbyedz @we_are_kinhair @_salon_g_ @studio101hairandbeauty Lahtoya from The Curl Native and Gopi from Salon Kai @zappitaz for completing the 2 day Master Class and becoming Clever Curl Specialists ⭐
We are so grateful to our New Zealand community for being so excited to further their skills and we look forward to many more education events in the future!
If you are a Hairdresser looking to broaden your clientele and knowledge, head to the link in our bio 💜
Curly girl, artist and Mum Emma Darrouzet makes waves with her ambitious explosions of colour on canvas. The Clever Curl team sat down with Emma in her art studio in Brisbane to chat all things curls and colour. This collaboration is truly one of a kind.
Emma is an inspiration for many and we hope her artwork can encourage you to be your completely unique self 💜
WEAR YOUR CURLS WITH COLOUR 🌈💜
Our Limited Edition Clever Curl Mother`s Day Pack collaboration with Brisbane artist Emma Darrouzet is now available! Emma is an avid curly girl and advocate for self-expression. Emma celebrates identity, mood and the mind through colour and art. Her work explores the use of colour as therapy and catharsis, touching on relatable themes and thought-provoking visuals.
From 4 custom one of a kind paintings, these incredible packs featuring Emma`s art celebrate the diverse and wild beauty of self expression and love. Choose from 7 bespoke packs of hand selected product combos, there`s something for every curl type.
Available now at your nearest Clever Curl stockist 💜
Did you know you can refill your Clever Curl bottles?! ♻️
By searching our Salon Locator Page, you can find your nearest refill salon. Just look for the word ‘REFILL’ listed next to the salon name.
Please follow these steps when bringing in your Clever Curl bottle:
💜 Ensure your bottle is empty and washed out
💜 If you are finding it hard to clean your bottle, popping it on the top rack of your dishwasher can help
💜 Keeping your nozzle clean by pumping fresh water through it will ensure there is no build up
An exciting collaboration is on it`s way... can you guess what is coming? 💜
We love this super cute video from @tahnidaniels_hair! 😍
It can be a challenge to tame kids hair especially when it’s curly. These tips from the incredible Tahni from Tahni Daniels hair are sure to help 💜
Scalp health is just as important as hair health, after all the skin on our scalp is the same as the skin on our face. It is sensitive and requires cleaning and nourishment.
Our Clever Curl Curl Oil is perfect for a pre-poo treatment! A Pre-shamPOO treatment assists to:
➰ Minimize flakes
➰Soothes itching and irritation
➰Protects hair and scalp
➰Clarifies build up
➰Reduces breakage
To use the Curl Oil as a pre-poo massage Curl Oil into the scalp to deeply nourish and breakdown buildup prior to cleansing. Apply to mid-lengths and ends using a raking motion prior to cleansing to help pre-soften and detangle 💜
Clever Curl + Water = 💜
We are loving these tips from the team at @untangledhairstylists ➰
“REMEMBER TO HYDRATE YOUR CURLS 🫶
Hydration with water & conditioner is how you get your curls to pop
Squish to condish & using a wet brush in your wash day curly routine will push the water and Clever Curl Rich Conditioner into your hair to help reduce frizz, add shine & make your curls happy”
Our top tips for cleansing your hair using the Clever Curl Cleanser 💜
If you have any questions please do not hesitate to reach out, we`re here for you ➰
The Clever Curl team will #SWITCHOFF this Earth Hour. Earth Hour is at 8:30pm local time tonight.
We are joining a worldwide community who together support action on climate change.
Please join us by switching off your lights at home tonight & raise your voice for nature. Together we can all make a difference!🌏
We LOVE seeing more and more Clever Curl Stockists embracing our refill system! This is the newest addition to @cornerworkshair salon 💜
What better way to save the planet and a little bit of money! You can find Kristan and the Cornerworks hair team in East Geelong, VIC ➰
The Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.
Which is your go-to Clever Curl product? Drop a comment below, we`d love to hear from you! ➰
Original Clever Curl Wonderfoam is now back in stock! Available from your local Clever Curl salon stockist.
To find your nearest Clever Curl Stockist head to our Salon Locator page, pop in your Suburb and State then click search: https://www.clevercurl.com.au/stockists/💜
Absolutely loving this transformation by Julie and the Guava Hair Body team 💜
These curls are looking so shiny and hydrated after some love!
You can find Julie and her team in Baxter, VIC @guavahairbody