Blonde Hair
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Organic Berry Blonde Shampoo
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Organic Berry Blonde Conditioner
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Organic Leave-in Moisture
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Organic Berry Blonde Treatment
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Organic Heat Protector & Finishing Cream
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Organic Ultimate Hair Enhancer
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Blonde Curl Treatment
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Clever Curl One Cleanser
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Clever Curl One Conditioner
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Blonde Hair
It’s well know that blonde hair (as beautiful as it is) can require a little more TLC than other hues. This is generally related to the fact the less pigment in the hair shaft can mean greater susceptibility to heat and UV damage, brassiness or unwanted tones and of course, the chemical lightening process which in itself can cause stress to blonde stands. Caring for blonde tresses can be a delicate balance between hydration, nourishment and colour maintenance and choosing the right ingredients or products to work for your own, individual shade (of which are countless) can be a game of trial and error.
Ethical Brand Co offers a full range of products suited to Blonde hair of all tones and depths which include rich, nourishing properties such as Provitamin B5, Hydrolysed Rice Protein, Organic Argan Oil and Organic Red Sweet Potato and Blue Gardenia berry found in our one of a kind, 100% synthetic dye free Berry Blonde range.
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Last week we were lucky enough to have the wonderful Ranee from @jarnell_cut.colour.curl visit us at Head Office. Ranee had a VIP tour of Ethical Brand Co as well as sitting down with our business owners for lunch and a casual chat.
Ranee’s curl friendly salon @jarnell_cut.colour.curl is located in Adelaide, SA. They are all about embracing natural texture and ensuring their client comes first. Be sure to check them out if you’re located in South Australia 🤍
The Ethical Brand Co team were honoured to spend the day at Sunshine Coast University Hospital (SCHU) supporting @wishlist 🤍
Wishlist raises funds to support the growing health needs of patients and families on the Sunshine Coast and Gympie region.
Thursday 27th March was Wishlist Giving Day. Wishlist Giving Day provides the opportunity for the local community, patients, health staff and businesses to rally together to support their local hospitals. Ethical Brand Co team members attending to help us raise much-needed funds for vital medical equipment, services, beneficial new research projects and emergency accommodation for patients and their families.
Our team were at SCHU offering EverEscents and Clever Curl goodie bags as well as assisting to raise funds for the telethon.
Donations received on Thursday 27 March 2025 were matched by our generous matching donors! Ethical Brand Co was just one of the incredible matching donors with our directors Julia and Luke donating an incredible $5,000 to Wishlist Giving Day.
Learn more at https://www.wishlist.org.au/
After years of bleaching and heat styling I am ready to start embracing my natural hair and restoring its health and shine.
Since switching to EverEscents and Clever Curl Products when I started working for Ethical Brand Co only a few months ago, I have already seen a major improvement in the strength and health of my hair, and I’m so excited to see the transformation continue.
Thank you to our Curl Specialist Liza for giving me my fresh new locks!
Products used include;
Organic Bergamot Shampoo
Organic Sweet Orange Blossom Remedy Treatment
Clever Curl Curl Gel Humid Weather Clever
🤎 Ana
Today we celebrate a huge achievement at Ethical Brand Co, Bonnie’s 10 year anniversary! 🥳🍾
Bonnie started working at EBC to cover some of Julia’s tasks while she was on maternity leave and never left! From Book Keeper, to Accounts to Admin Manager, Bonnie shines in all areas of her role. Whenever there is a problem Bonnie is always there to offer a solution.
Bonnie, Bon Bon, Bonita you have helped shape EBC into the business it is and we wouldn’t be where we are without you. We can’t wait for many more years to come 🤍
The Ethical Brand Co team will #SWITCHOFF this Earth Hour. Earth Hour is at 8:30pm local time tonight.
We are joining a worldwide community who together support action on climate change.
Please join us by switching off your lights at home tonight & raise your voice for nature. Together we can all make a difference!🌏
International Women’s Day is celebrated Internationally every year on the 8th March. The world expects diversity, equity and inclusivity: so here we are in the 2020’s. The significant global rise in International Women’s Day activity in every corner of the world - along with the many female focused campaigns and initiatives worldwide means gender is firmly on the agenda.
Ethical Brand Co celebrates all women, now and always and support @internationalwomensday_global #AccelerateAction
Last week we had the pleasure of hosting Tanya from Peninsular Waves at our head office for a tour and some product education with our Customer Experience Team. Tanya’s salon Peninsular Waves is in Seaford, Victoria and currently stocks Clever Curl, EverEscents and Eco Style Project. We were humbled to know that Tanya left here with broadened knowledge of our products, how to care for textured hair and some product tips and tricks!
Thanks again Tanya for coming to visit us, we loved having you here! @peninsula_waves
Clean Up Australia inspires and mobilises communities to improve and conserve our environment, eliminate litter and end waste.
At Ethical Brand Co we respect the environment we live in and honour the Country on which we get to live, work and play on every day. Today our team spent the morning picking up rubbish around our Head Office and discussing the importance of keeping our beautiful planet clean 🌏
Today marks the end of an era for Ethical Brand Co as our incredible Nat spreads her wings and embarks on a new adventure 🦋
Nat has been an integral part of our EBC team for more than 7 years, and even before joining our team Nat was working with EverEscents during her Hairdressing Apprenticeship. We have absolutely loved watching Nat grow, she has been not only a pioneer for our company but the curly hair movement in Australia and New Zealand. You may know her as the face of Clever Curl, but we lovingly know her as Nat Attack, Natto or Natty.
During Nat’s time at EBC she has achieved so much, these achievements include:
⭐️ Development and launch of Eco Style Project
⭐️ Training salons in low-tox hairdressing and using EverEscents
⭐️ Researching, developing and launching Australia’s first curly hair range, Clever Curl
⭐️ Pioneering our Clever Curl Education Program and educating the next generation of Curl Specialists
We cant wait to see you shine on your new journey. You will be able to find Nat at Krop Hair in Brisbane, QLD as she continues to make “waves” in our industry🤍🤍
From our Ethical Brand Co family to yours, we wish you a safe and happy festive season! Thank you to all of our wonderful customers for your support throughout 2024, you are the reason we do what we do 🤍
May your holidays be joyful and bright! 🎅🎄
We were lucky enough to have Denise and Bruce from @danielmorcombefoundation visit our head office this week. Denise and Bruce spoke with our team about child safety and the resources available to educate yourself and your family.
The Daniel Morcombe Foundation provides personal child safety education to children and young people to prevent abuse and promote lifelong health and wellbeing. They support educators, parents and carers through the provision of resources and education and also directly support young victims of crime.
Ethical Brand Co are proud to support the Daniel Morcombe Foundation as High Five Philanthropy Club Members in 2025, donating $5,000 on behalf of our customers.
Find out more about The Daniel Morcombe Foundation by visiting https://danielmorcombe.com.au/ ❤️
Our Ethical Brand Co team had some very special visitors this week, Bianca and Jaz from Wishlist.
Ethical Brand Co has donated to @scwishlist on behalf of all our customers.
@scwishlist distributes more than $1 million for the provision of medical equipment, research, education and services to support patients, including hospital accommodation.
To learn more about @scwishlist and all the incredible work they do for our community head to https://www.wishlist.org.au
@ausmusictshirtday is a day to celebrate Aussie music and raise urgently needed funds for music workers.
Our Ethical Brand Co Team came dressed in their favourite Aussie Band shirts to support this great cause.
Today and everyday we’re supporting
@caelwhip
@padretheband
@missyhigginsmusic
@fanningdempseynp
@thechatslovebeer
@thewiggles
@icehouseband
@grinspoon_band
@kingstingrayband
@powderfinger_bandofficial
It is officially National Recycling Week and we are here today to show you some of the ways that we do our part everyday! 🤝
What are you going to do this week to make a difference? Comment below! 😊🤍
Some of our wonderful team members organised a clothes swap just in time for the start of National Recycling Week! Any clothes not finding their new homes today will be donated to local shelters and op shops 🤍
A great way to introduce a more sustainable lifestyle is by hosting a clothes swap or simply shopping second hand! With such an increase in fast fashion these days we forget the importance of longevity and good quality clothes! Op shops and markets are a great way to find beautiful pieces for less and usually much more unique ♻️
How are you celebrating National Recycling Week?
Last week we had the pleasure of boarding the incredible 116 year old Saltwater Eco Tour yacht for the afternoon!
Saltwater Eco Tours forges a deeper connection to Australian`s Indigenous culture through a unique marine experience on board a beautifully restored, heritage-listed vessel 🌊
We spent the afternoon on the waterways of Mooloolaba, Gubbi Gubbi/ Kabi Kabi Country enjoying a 6 course menu of delicious, native-infused foods, while learning more about the history, ecology and sustainability of the yacht and area.
Thank you so much @saltwaterecotours for having us!
Learn more about the tours they offer via their instagram 🤍
What a magical morning at the Walk in Wings event! On October 11th, we joined Sunshine Butterflies to celebrate inclusivity and community spirit along the beautiful Noosa River! 🦋
From colorful butterfly wings to an amazing sea of participants, it was heartwarming to see everyone come together to break down barriers and uplift our friends with disabilities. Thank you to all the wonderful teams, volunteers, and supporters who made this day possible!
Let’s continue to embrace our differences and create a community where everyone can thrive. Together, we can make a difference! 💪🤍
A huge happy 5 years to our wonderful Alexis! Alexis started with us just after the launch of Clever Curl! Beginning in Admin, she was quickly needed in our Sales and Marketing and is now our Marketing Manager 🤍 Alexis is the definition of a team player; her creative ideas, selfless attitude, and contagious laugh have not only inspired us but have also played a vital role in our growth and success. We’re so grateful to have her on our team... Here’s to many more 🥂